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A simple smile can improve a celebrity endorser's perceptions.

How Hotspex Applied Behavioural Science and Google’s Machine Learning to Create #Innovation Within #Advertising

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Charity Partners

Hotspex partners with charities so that Innovators can donate their BUX to great causes. Join us in supporting these causes by making a gift of the BUX you earn from online surveys to any of our partnered charities.
Click the button below to see a full list of our partnered charities.

Charity Partners
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Charity Donors

Thanks to Innovator’s like you, we have raised 4,122 Charity BUX in the last month.

Click the button below to see last month’s top 25 donors!

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Tree donation


Take a survey, plant a tree!

Scientists estimate that what remains of the rainforest could be consumed in less than 40 years. While business is typically seen as part of the problem, we have an initiative that mobilizes our online members to plant palm trees in the Peruvian Amazon.

This initiative, launched in 2007, is in partnership with the Rainforest Conservation Fund (RCF), and aims to plant a tree for every survey taken by our Panel of Innovators - consumers who are interested in what's going on around them. The Rainforest Conservation Fund takes a different approach for conserving palm trees where the palm is planted in agro forestry systems with small farmers in their fields, in the buffer zone of the Reserva Comunal Tamshiyacu-Tahuayo (RCTT), located in the northeastern Peruvian Amazon.

"With support from Hotspex, RCF is actively conserving natural resources in the Amazon by planting palm trees that are a threatened species in the rainforests of the Peruvian Amazon," said Jim Penn, Field Director at RCF. "Thanks to the Hotspex support, we can continue to cultivate these magnificent palm trees while working to protect them in the rainforest for years to come."

Since 2000, Hotspex Innovators have taken over 2 million surveys to voice their opinions, learn about themselves and to collect rewards. With a tree being planted for every survey completed, it is easy to see how quickly the company, with the help of its users, can make a difference.

"We are very excited to be involved with the RCF, the tree-planting initiative is consistent with our mission of becoming the research company that everyone will want to work with." - Shane Skillen, Hotspex CEO.