Take a survey, plant a tree!
Scientists estimate that what remains of the rainforest could be consumed in less
than 40 years. While business is typically seen as part of the problem, we have
an initiative that mobilizes our online members to plant palm trees in the Peruvian
This initiative, launched in 2007, is in partnership with the Rainforest Conservation
Fund (RCF), and aims to plant a tree for every survey taken by our Panel of Innovators
- consumers who are interested in what's going on around them. The Rainforest Conservation
Fund takes a different approach for conserving palm trees where the palm is planted
in agro forestry systems with small farmers in their fields, in the buffer zone
of the Reserva Comunal Tamshiyacu-Tahuayo (RCTT), located in the northeastern Peruvian
"With support from Hotspex, RCF is actively conserving natural resources in the
Amazon by planting palm trees that are a threatened species in the rainforests of
the Peruvian Amazon," said Jim Penn, Field Director at RCF. "Thanks to the Hotspex
support, we can continue to cultivate these magnificent palm trees while working
to protect them in the rainforest for years to come."
Since 2000, Hotspex Innovators have taken over 2 million surveys to voice their
opinions, learn about themselves and to collect rewards. With a tree being planted
for every survey completed, it is easy to see how quickly the company, with the
help of its users, can make a difference.
"We are very excited to be involved with the RCF, the tree-planting initiative is
consistent with our mission of becoming the research company that everyone will
want to work with." - Shane Skillen, Hotspex CEO.